UX (User Experience) is essentially the journey and how a person feels as they navigate through a system. UX shapes the customer’s perception of the service, product, or company through UX design. UX design includes brand, fonts, colors, layouts, and so on.
Having a virtual event has many benefits. You can democratize your event, reach more people, and drive engagement even after the event has occurred. If you want to reach as broad of an audience as possible, you might consider livestreaming your event to multiple platforms at once.
Livestreaming has become one of the most engaging forms of content on social media. In some cases, livestreaming is prioritized by platform algorithms that determine how many people see your video. According to Facebook, 1 in 5 videos is a live broadcast.
Every political campaign should have a digital strategy. Social media is a great place to build a community, engage with your existing community, and get people to take action.
Facebook is a powerful tool for political campaigns as it enables you to reach a broad audience directly where they spend time. 69% of US adults use Facebook and 74% of users are on the platform daily.
Your website is a virtual extension of your physical business. The more enjoyable and smooth user experience people have visiting a website, the more likely they are to stay there, browse, make a purchase, and come back again in the future.
Connecting your online store to your Facebook and Instagram accounts enables your customers to make purchases directly on these platforms. This is a huge benefit as it allows people to explore your products without leaving Facebook or Instagram.
During the past year, businesses, schools, community organizations, elected officials, and governmental institutions have gone online. Instead of cancelling events, many organizations have adapted to this new situation and discovered how to create virtual events.
The spread of COVID-19 requires political campaigns to re-think their daily operations and communications strategies. The psychological effects of the pandemic will be long-lasting and could impact people’s willingness to open their doors to canvassers and attend in person meetings.