5 Tips for Writing Engaging Website Content

Whether you’re trying to generate more website traffic, leads, or sales, writing good content is the king. People are not likely to find your website, sign up for more information, or purchase your products if your content does not engage them.

Here’s 5 easy tips on how to make sure your content gets noticed.

1. Answer people’s questions

People use Google to get answers. When people type in a search query they usually have a specific issue they are trying to solve. They might want to buy a product or just learn how to do something. Try to deliver that answer and make your content easy to read so that people can find the answer they are looking for fast. 

2. Write content that is easy to digest

When people are looking for answers online they want to get to the point fast. Write short sentences and fill your text with information. You can use subheaders, bullet points, infographics as well as pictures and videos to break your text and make it easier to digest. Make sure your headers and subheaders grab attention since most people will skim these instead of actually reading the whole text. 

3. Update your website regularly

Give your readers a reason to come back by updating your website regularly. This will also help you with SEO since Google takes into consideration how often your website is updated. 

4. Create original content

This should be self-evident, but don’t copy-paste information from other websites. Creating original content is the only way to ensure that your message is on brand. In addition, Google will penalize you for copying other people’s material. If you want to quote other websites do it properly and add links to the original source. 

5. Make it actionable 

Make sure your content is easy to apply. If you are giving people more information about your product or how to achieve a specific goal they should be able to apply that information after reading your content. Use actionable words and active language that makes it easy for people to follow your advice or instructions. Include a clear call-to-action so that people can contact you, sign up, read related posts, or download more information easily. 

Once you have written your content proofread it carefully or let another person check for any typos or grammatical errors. Even great writers have editors, so don’t underestimate the value of a second set of eyes. 

Reach out if you have any questions about creating content for your website!


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