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how to write engaging ad copy

5 Tips on How to Write Engaging Ad Copy

If your ads are difficult to understand or don’t tell your potential customers what benefits you provide to them, you’re not likely to see the results you’re hoping for. The harsh truth is that people will not click on your ad if they don’t see any value in it.

Person installing a tracking pixel

How to Install a Tracking Pixel

Having a tracking pixel on your website is crucial if you want to measure your marketing efforts. Instead of blindly hoping that people will react positively to your ads and landing pages you can actually track website traffic, site conversions, and user behavior.

Twitter feed on a mobile phone

Where Can Digital Ads Appear?

When you’re creating your digital advertising strategy you want to make sure that your ads appear in front of the right people at the right time. With a broad range of different advertising platforms you might be wondering what placement options are available for you.

People pointing at a computer screen

Complete Guide to Digital Ad Sizes

When you are designing your digital ads you have to take into consideration the ideal ad sizes for different platforms. Using the right image and video proportions is critical to ensure that your ads get shown to your target audience.

free photoshop alternative

Free Photoshop Alternatives

You probably already known that Photoshop is the industry’s darling in photo editing software; it’s used by many designers and is held as the golden standard. But what if you’re new to design and committing to $20.99/month for a single application isn’t feasible?