Have you ever wondered why some of your Facebook posts gain a lot of likes, comments, and shares, but others seem to get just a few likes from your most loyal followers? It all comes down to the Facebook algorithm.
When Instagram was first created, users would see the posts in a chronological order. Nowadays Instagram uses an algorithm to determine what users will see. Just like the Facebook algorithm, the Instagram one relies on machine learning and the user’s past behavior to create a unique feed tailored for each user.
Whether you’re trying to generate more website traffic, leads, or sales, writing good content is the king. People are not likely to find your website, sign up for more information, or purchase your products if your content does not engage them.
Keeping your Google business profile (known as Google My Business) updated is one of the easiest things you can do to make sure people know about your business. Your profile plays a large factor determining where your company ranks in Google Search and Google Maps results.
Digital advertising is always evolving. Naturally some aspects of digital advertising, like the importance of writing engaging ad copy and designing creatives that stand out, will remain the same, but digital advertising platforms and customer behavior are in a constant flux of change.
In 2020, Zoom conferencing became a household name. We’re sure that by now everybody has participated in dozens of Zoom meetings and are familiar with the basic features of organizing a meeting. However, Zoom is continuously adding new features to make its product more secure and user-friendly.
If your ads are difficult to understand or don’t tell your potential customers what benefits you provide to them, you’re not likely to see the results you’re hoping for. The harsh truth is that people will not click on your ad if they don’t see any value in it.
Having a tracking pixel on your website is crucial if you want to measure your marketing efforts. Instead of blindly hoping that people will react positively to your ads and landing pages you can actually track website traffic, site conversions, and user behavior.
Facebook has announced some new steps to protect the US election. The goal of these steps is to limit voter misinformation and reduce the risk of post-election confusion.
Having a prominent online presence is one of the most important assets of any organization. You want to make sure that people can find you online when they are searching for you.