Keeping your Google business profile (known as Google My Business) updated is one of the easiest things you can do to make sure people know about your business. Your profile plays a large factor determining where your company ranks in Google Search and Google Maps results.
Digital advertising is always evolving. Naturally some aspects of digital advertising, like the importance of writing engaging ad copy and designing creatives that stand out, will remain the same, but digital advertising platforms and customer behavior are in a constant flux of change.
In 2020, Zoom conferencing became a household name. We’re sure that by now everybody has participated in dozens of Zoom meetings and are familiar with the basic features of organizing a meeting. However, Zoom is continuously adding new features to make its product more secure and user-friendly.
If your ads are difficult to understand or don’t tell your potential customers what benefits you provide to them, you’re not likely to see the results you’re hoping for. The harsh truth is that people will not click on your ad if they don’t see any value in it.
When you’re creating your digital advertising strategy you want to make sure that your ads appear in front of the right people at the right time. With a broad range of different advertising platforms you might be wondering what placement options are available for you.
When you are designing your digital ads you have to take into consideration the ideal ad sizes for different platforms. Using the right image and video proportions is critical to ensure that your ads get shown to your target audience.
Facebook is a powerful tool for political campaigns as it enables you to reach a broad audience directly where they spend time. 69% of US adults use Facebook and 74% of users are on the platform daily.
Connecting your online store to your Facebook and Instagram accounts enables your customers to make purchases directly on these platforms. This is a huge benefit as it allows people to explore your products without leaving Facebook or Instagram.