Having a prominent online presence is one of the most important assets of any organization. You want to make sure that people can find you online when they are searching for you.
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When you’re creating your digital advertising strategy you want to make sure that your ads appear in front of the right people at the right time. With a broad range of different advertising platforms you might be wondering what placement options are available for you.
When you are designing your digital ads you have to take into consideration the ideal ad sizes for different platforms. Using the right image and video proportions is critical to ensure that your ads get shown to your target audience.
You probably already known that Photoshop is the industry’s darling in photo editing software; it’s used by many designers and is held as the golden standard. But what if you’re new to design and committing to $20.99/month for a single application isn’t feasible?
The 2016 and 2018 elections have shown us how important digital advertising is. Despite this, campaigns are still not fully utilizing the digital tools that are available to them.
UX (User Experience) is essentially the journey and how a person feels as they navigate through a system. UX shapes the customer’s perception of the service, product, or company through UX design. UX design includes brand, fonts, colors, layouts, and so on.
Having a virtual event has many benefits. You can democratize your event, reach more people, and drive engagement even after the event has occurred. If you want to reach as broad of an audience as possible, you might consider livestreaming your event to multiple platforms at once.
Livestreaming has become one of the most engaging forms of content on social media. In some cases, livestreaming is prioritized by platform algorithms that determine how many people see your video. According to Facebook, 1 in 5 videos is a live broadcast.
Every political campaign should have a digital strategy. Social media is a great place to build a community, engage with your existing community, and get people to take action.
Facebook is a powerful tool for political campaigns as it enables you to reach a broad audience directly where they spend time. 69% of US adults use Facebook and 74% of users are on the platform daily.
Your website is a virtual extension of your physical business. The more enjoyable and smooth user experience people have visiting a website, the more likely they are to stay there, browse, make a purchase, and come back again in the future.
Connecting your online store to your Facebook and Instagram accounts enables your customers to make purchases directly on these platforms. This is a huge benefit as it allows people to explore your products without leaving Facebook or Instagram.
During the past year, businesses, schools, community organizations, elected officials, and governmental institutions have gone online. Instead of cancelling events, many organizations have adapted to this new situation and discovered how to create virtual events.
Being on social media is a full time job, and if you want your business or brand to grow you have to be constantly engaging with your audience.
The spread of COVID-19 requires political campaigns to re-think their daily operations and communications strategies. The psychological effects of the pandemic will be long-lasting and could impact people’s willingness to open their doors to canvassers and attend in person meetings.