When you’re creating your digital advertising strategy you want to make sure that your ads appear in front of the right people at the right time. With a broad range of different advertising platforms you might be wondering what placement options are available for you.
The 2016 and 2018 elections have shown us how important digital advertising is. Despite this, campaigns are still not fully utilizing the digital tools that are available to them.
Every political campaign should have a digital strategy. Social media is a great place to build a community, engage with your existing community, and get people to take action.
Facebook is a powerful tool for political campaigns as it enables you to reach a broad audience directly where they spend time. 69% of US adults use Facebook and 74% of users are on the platform daily.
Your website is a virtual extension of your physical business. The more enjoyable and smooth user experience people have visiting a website, the more likely they are to stay there, browse, make a purchase, and come back again in the future.
Connecting your online store to your Facebook and Instagram accounts enables your customers to make purchases directly on these platforms. This is a huge benefit as it allows people to explore your products without leaving Facebook or Instagram.
The spread of COVID-19 requires political campaigns to re-think their daily operations and communications strategies. The psychological effects of the pandemic will be long-lasting and could impact people’s willingness to open their doors to canvassers and attend in person meetings.
In this new environment, organizations need to re-think their daily operations. The Centers for Disease Control and Prevention recommends that people should avoid all social gatherings in groups of more than 10 people. The situation is developing rapidly, but this could be the new normal for the next 8-12 weeks.
