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website development

5 Tips for Writing Engaging Website Content

Whether you’re trying to generate more website traffic, leads, or sales, writing good content is the king. People are not likely to find your website, sign up for more information, or purchase your products if your content does not engage them.

Person installing a tracking pixel

How to Install a Tracking Pixel

Having a tracking pixel on your website is crucial if you want to measure your marketing efforts. Instead of blindly hoping that people will react positively to your ads and landing pages you can actually track website traffic, site conversions, and user behavior.

Person drawing a UX customer journey

What is User Experience (UX)?

UX (User Experience) is essentially the journey and how a person feels as they navigate through a system. UX shapes the customer’s perception of the service, product, or company through UX design. UX design includes brand, fonts, colors, layouts, and so on.

Mobile phone with information about mobile optimization

Why Mobile Optimization Matters

Your website is a virtual extension of your physical business. The more enjoyable and smooth user experience people have visiting a website, the more likely they are to stay there, browse, make a purchase, and come back again in the future.