Having a virtual event has many benefits. You can democratize your event, reach more people, and drive engagement even after the event has occurred. If you want to reach as broad of an audience as possible, you might consider livestreaming your event to multiple platforms at once.
Livestreaming has become one of the most engaging forms of content on social media. In some cases, livestreaming is prioritized by platform algorithms that determine how many people see your video. According to Facebook, 1 in 5 videos is a live broadcast.
During the past year, businesses, schools, community organizations, elected officials, and governmental institutions have gone online. Instead of cancelling events, many organizations have adapted to this new situation and discovered how to create virtual events.
This spring, the majority of events got cancelled to mitigate the spread of the coronavirus. Even though the economy has slowly re-opened, large social gatherings are still not recommended.