What is a display ad? Display advertising is the process of advertising a product/service through visuals (graphics or text) within a website or with social media platforms like Facebook and Twitter.
Banners are used as display ads and they come in all different sizes. Before you start creating your display ads, there are optimal size specifications you need to adhere to. Different platforms have different requirements. Here are some of the size specifications for each platform.
Facebook Ads
Facebook Feed Ads
Recommended Image Size: 1200x628px
Image File type: .jpg or .png
Facebook Banner Ads
For Computers: 820x312px
For Mobile phones: 640x360px
Instagram Ads
Instagram Image Ads
Recommended Image Size: 1080x1080px
Instagram Video Ads
Minimum Resolution: 600x600px
Maximum Resolution: 1080x1080px
Aspect Ratio: 1:1 (square) or 1.9:1 (landscape)
Minimum Length: 3 secs
Maximum Length: 60 seconds
Maximum Size: 4GB
File type: .mp4 container
Instagram Stories Ads
Format: Full screen vertical (9:16)
Recommended Resolution: 1080x1920px
Minimum Resolution: 600x1067px
Length: 5 secs
Instagram Stories Video Ads
Format: Full screen vertical ad (9:16)
Recommended Resolution: 1080x1920px
Minimum Resolution: 600x1067px
File Type: .mp4 or .mov
Twitter Ads
Tweet Copy: 280 characters
Twitter Image Ads
Minimum width: 600px (1200px will be better optimized for when people click to expand image)
Any height is acceptable. If height exceeds width, it will be cropped to 16:9 aspect ratio.
Twitter Video Ads
Video Size: 1200x1200px
File Size: 1GB Max
File Type: .mp4 or .mov
Aspect Ratio: 1:1 (recommended)
Google Display Ads
Leaderboard: 728x90px
Large Rectangle: 336x280px
Medium Rectangle: 300x250px
Half Page: 300x60px
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