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Complete Guide to Digital Ad Sizes

People pointing at a computer screen
When you are designing your digital ads you have to take into consideration the ideal ad sizes for different platforms. Using the right image and video proportions is critical to ensure that your ads get shown to your target audience.

Facebook and Instagram ads 

On Facebook and Instagram, the most popular placement options are the feeds and stories. Other placement options are available as well, but when you are designing your ads we recommend following these guidelines. 

For news feed ad placements, follow these guidelines.

  • File type: PNG or JPG

  • Aspect ratio: 1.91:1 to 4:5 for images without a link, 1.91:1 to 1:1 for images with a link

  • Recommended resolution: at least 1,080 x 1,080px

  • Text on image: text may cover no more than 20% of the image

For video ads, follow these guidelines.

  • Aspect ratio: 9:16 to 16:9, we highly recommend vertical videos for Instagram

  • Recommended resolution: the highest resolution available within the file size and ratio limits

  • File size: max 4GB 

  • Video length: at least 1 second and max 240 minutes, the recommendation is less than 15 seconds long

  • Sound: optional but recommended

For Stories ads, follow these guidelines. 

  • Aspect ratio: 9:16 and 16:9 to 4:5, full screen vertical 9:16 is the best format 

  • Leave roughly 14% (250 pixels) of the top and bottom of the design free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action. 

  • Video size: max 4GB

  • Video length: max 15 seconds. If your video is longer than that it can be broken up to separate screens each 15 seconds long, the maximum length is four 15-second screens so one minute total. 

Google Display ads

With display ads, you can capture people’s attention across Google Display Network’s two million websites and apps. You can either upload custom display ads or let Google create responsive ads based on your assets.

Follow these guidelines when you’re creating animated and non-animated image ads.

  • File format: GIF, JPG, PNG

  • File size: max 150KB

  • Animated ads specifics: the maximum length is 30 seconds and the GIFs must be slower than 5 FPS

  • Ad sizes

  • 200 x 200 Small square

  • 240 x 400 Vertical rectangle

  • 250 x 250 Square

  • 250 x 360 Triple widescreen 

  • 300 x 250 Inline rectangle

  • 336 × 280 Large rectangle 

  • 580 x 400 Netboard

  • 120 x 600 Skyscraper

  • 160 x 600 Wide skyscraper

  • 300 x 600 Half-page ad

  • 300 x 1050 Portrait

  • 468 × 60 Banner

  • 728 × 90 Leaderboard

  • 930 × 180 Top banner

  • 970 × 90 Large Leaderboard

  • 970 × 250 Billboard

  • 980 × 120 Panorama

  • 300 × 50 Mobile banner

  • 320 × 50 Mobile banner

  • 320 × 100 Large mobile banner

Follow these guidelines if you want to create responsive display ads.

  • You can upload up to 15 images and 5 logos

  • Landscape images: aspect ratio of 1.91:1, max size 600 x 314, max file size 5120KB

  • Square images: aspect ratio 1:1, max size 300 x 300, max file size 5120KB

  • Logo: aspect ratio 1:1, recommended size 1200 x 1200

  • Text on image: text may cover no more than 20% of the image

Twitter ads

On Twitter, your ads will appear on people’s feeds and they will look just like normal tweets. The only thing that distinguishes them from regular tweets is a little “Promoted” text. 

For image ads, follow these guidelines.

  • Minimum width: 600 pixels, although larger images (i.e. 1200 pixel images) will be better optimized for when users click to expand images. Any height is acceptable, although if the height exceeds the width, it will be cropped to 1:1

  • Aspect ratio: for desktop any aspect between 2:1 and 1:1 is acceptable, for mobile 16:9

  • File type: PNG, JPEG, GIF

  • GIF file size: max 5MB

For video ads, follow these guidelines

  • Video length: 15 seconds or less recommended, max 2 minutes and 20 seconds

  • File types: MP4 or MOV

  • Video bitrate recommendation: 6,000 – 10,000k (recommended 6,000k) for 1080p, 5,000k – 8,000k (recommended 5,000k) for 720p

  • Aspect ratio: 1:1 is recommended as it will always render as square on desktop and mobile, timeline, and profile

  • Recommended size: 1200 x 1200

  • Captions: closed captioning or text overlays are strongly recommended

LinkedIn ads

On LinkedIn, your image and video ads will appear as people scroll through their news feed on their homepage.

For image ads, follow these guidelines.

  • File format: JPG or PNG

  • File size: max 5MB

  • Aspect ratio: recommended 1.91:1

  • Width: at least 200 pixels 

For video ads, follow these guidelines.

  • Length: 15 seconds or less recommended, max 30 minutes

  • File size: Between 75 KB and 200 MB

  • File format: MP4

  • Frame rate: Less than 30 FPS 

  • Aspect ratio: 16:9, 1:1, or 9:16

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