Role: Web designer and graphic designer
Deliverables: New website, marketing materials, and a style guide
The Outcome: 170% increase in website traffic, consistent brand across all platforms
SynED is a non-profit organization that offers industry-specific knowledge and experience to craft effective strategies and solutions that drive performance, lower costs, and generate value in higher education. The organization’s biggest challenge was messaging. Their website didn’t fully reflect their mission and services, and potential clients didn’t understand all the ways in which synED could help them.
We worked directly with the synED team to better understand their mission and goals. We tightened the messaging and uplifted the design to reach their target audience. Using their already established brand-guidelines, we made a new and improved website with clean direct messaging combined with a user experience that allowed potential clients to discover how synED could help them. Once this site was done, synEd hired us to replicate this experience across other synEd project sites and collateral materials.
Since the website was launched, synED has seen a 170% increase in their website traffic. In addition, the organization has received a lot of positive feedback from current and potential clients based on the new user experience. We have continued to work with synED by creating over 15 pieces of collateral material that have been distributed at in-person and online conferences, designed their quarterly online publication ReportOUT, redesigned their e-newsletter, and developed a brand style that is consistent across all platforms.