We met with the Ozobot’s International Society for Technology in Education Conference team to discuss the product launch, the program set-up over the three days at their booth, and various design elements for the launch. Once we understood the in-person launch, we worked with a team of designers at Ozobot to ensure overlays, titling, and elements for the livestream matched Ozobot’s signature branding. We trained Ozobot staff on our remote equipment and then rented it to be used at the convention booth in PA. The simulcast broadcast on Amazon, Facebook, and YouTube was conducted over 4 days. On the first day, the broadcast was done via our studio in San Diego with live content from their HQ in Redondo, CA and the other three days the broadcasts were done from the convention in Philadelphia, PA.