Count Me 2020
Role: Graphic designer, messaging and brand strategist
Deliverables: Expanded brand content in 12 languages
The Outcome: Created a recognizable brand identity as well as culturally and linguistically relevant outreach materials.
Count Me 2020 The San Diego and Imperial Counties Census Outreach Coalition was a coalition working to ensure a complete and accurate 2020 Census count in San Diego and Imperial Counties. The coalition needed a communications strategy that engaged over 20 community organizations. This communications strategy and the creatives generated from it needed to be culturally and linguistically relevant to the communities across San Diego and Imperial County.
We created a brand and messaging strategy that connected the importance of participating in the census with community services funded. After establishing the approach, we created posters, flyers, postcards, social media graphics, and other marketing materials in 12 different languages.