Skip to content
Digtial Impact &

Digital Activism

Your guide to effective online engagement. Break the spiral of silence β€” when you show up, you give others permission to do the same.

1

Understand Why It Matters

The problem β€” and why your voice makes a difference

When people think their views are in the minority, they stay silent. Their silence makes those views seem even more rare β€” so others stay quiet too. This is the Spiral of Silence.

The good news: It works in reverse. When people see others speaking up, it gives them permission to do the same. Your visibility matters.

70%
never post about politics
Pew Research, 2021
2

Set Up Your Accounts

Get on the platforms where it matters

3

Engage Effectively

What to do β€” and what to avoid

πŸ‘
Do This
Be authentic. Personal stories resonate more than talking points.
Engage, don't just broadcast. Like, comment, and share from officials.
Be consistent. Even one like per day helps visibility.
Lead with values. Focus on what you're FOR, not against.
Use real photos. They get 2.3x more engagement.
🚫
Avoid This
Don't feed the trolls. Your engagement amplifies them.
Skip anonymous accounts. Often bots or bad actors.
Don't argue bad-faith. Look for questions, not attacks.
Never share misinfo. Even to debunk β€” it spreads it.
Don't post angry or tired. Nothing good comes from it.
🧠 Why This Matters: Algorithm Awareness

Every like, comment, or share tells the algorithm to show that content to MORE people. False news spreads 6x faster than accurate news (MIT). When you engage with outrage, you spread it to YOUR friends and family.

The Five-Finger Test Before You Post
πŸ‘
Thumb
Would I say this in person?
☝️
Index
Problem or solution?
πŸ–•
Middle
Am I flipping someone off?
πŸ’
Ring
Will I follow through?
πŸ€™
Pinky
Is it true?
4

Connect With Your Reps

Follow, like, comment, share β€” amplify their voice

These are your elected officials. Following and engaging with their posts helps their visibility and breaks the spiral of silence in our community.

Off Official account
Camp Campaign/Personal
Both are appropriate to follow
Office Name Type Facebook Instagram X
Federal
US Representative (D50) Scott Peters Off RepScottPeters RepScottPeters RepScottPeters
US Representative (D50) Scott Peters Camp ScottPetersCA ScottPetersCA ScottPetersCA
State
State Senator (D39) Akilah Weber Off SenatorAkilahWeber SenAkilahWeber SenAkilahWeber
State Senator (D39) Akilah Weber Camp DrAkilahWeber Dr_Akilah_Weber AkilahWeber
Assemblymember (D78) Chris Ward Off AsmChrisWard AsmChrisWard AsmChrisWard
Assemblymember (D78) Chris Ward Camp ChrisWardSD asmchrisward78 ChrisWardSD
County
County Supervisor (D3) Terra Lawson-Remer Off SupervisorLawsonRemer SupLawsonRemer –
County Supervisor (D3) Terra Lawson-Remer Camp LawsonRemer LawsonRemer –
Coronado
Mayor John Duncan Camp JohnDuncanCoronado John_Duncan_Coronado JohnDuncanCoronado
Councilmember Carrie Downey Off Carrie.Downey.50 – –
Councilmember Mark Fleming Off – – –
Councilmember Kelly Purvis Off – – –
Councilmember Amy Steward Camp Amy Steward for City Council – –

Ready to Break the Spiral?

Pick one rep. Follow them. Like their latest post. You just made a difference.

LET'S MAKE AN IMPACT