BRANDING & STRATEGY SERVICES
We build compelling narratives and visual identities that connect with target audiences and move brands forward. Through branding and strategy, we shape unique identities, translate values and missions into visual and emotional language, and develop comprehensive, long-term communications strategies.
RORY LAW
Rory Law’s brand identity was modernized with the development of a new logo that reflected his vision and values. To achieve this, we analyzed his target audience and market trends to create a branding strategy that emphasized authenticity and compassion. We crafted a compelling narrative to highlight Rory’s unique story and professional strengths, ensuring it resonated across all platforms. Furthermore, we implemented a strategic social media plan to enhance his online presence and foster connections with his audience. This multifaceted approach revitalized Rory’s image and garnered thousands of views.
ENGAGE SAN DIEGO
Engage San Diego enlisted our agency to modernize their organizational and website branding. Through close collaboration, we realigned their existing brand identity with their core mission and values. This included a logo redesign that visually captured the essence of their organization. Additionally, we revamped their website to achieve a contemporary look and feel that reflected their revitalized identity.
COUNT ME 2020
The San Diego and Imperial Counties Census Outreach Coalition, comprised of over 20 community organizations, required a culturally and linguistically relevant communications strategy to effectively reach the diverse communities across both counties. Our team developed a brand and messaging strategy that emphasized the connection between census participation and community-funded services. This strategy informed the creation of posters, flyers, postcards, social media graphics, and other marketing materials in 12 different languages.
Senator Akilah Weber Pierson M.D.
Councilmember Vivian Moreno
Bob Fitzpatrick Law
Odina Consulting
HOW WE
GET IT DONE
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Research and Strategy:
We make strategic decisions by understanding market dynamics, including consumer preferences, behaviors, and emerging trends. This allows us to align the brand's identity, messaging, and offerings with the target audience, fostering brand loyalty and long-term success. Our creative endeavors effectively resonate with the market because of this comprehensive approach. -
Develop a unique brand that stands out from the competition:
Developing a distinctive brand identity requires comprehending the brand's values and target audience, conducting market research, and crafting visual components including logos, color schemes, typography, and imagery styles. We will design memorable logos that capture the brand's essence, choose colors and fonts that express its personality, and establish a consistent imagery style. -
Comprehensive digital campaigns:
Our comprehensive approach to digital campaigns ensures clear, persuasive, and visually engaging messaging across all platforms. By bringing creative concepts to life, we not only capture attention but also foster lasting connections with your audience, driving results and building brand loyalty.